FarmaPoint
Year
2017
Company
Folklore
Categories
Naming
FarmaPoint® @farmapointmx
Name generated for a new pharmacy chain aiming to position itself in the market as an accessible and convenient solution for its customers, offering medical consultations, generic and patented medications, all in one place.
FARMAPOINT combines the descriptive word "FARMA" with the concept of "POINT". For this brand, "POINT" evokes location, simplicity, and seriousness.
As part of their comprehensive strategy, the client also sought to create a loyalty program where customers would receive discounts and promotions, also known as Reward Points. This aspect further convinced them to choose this name.