Generated the name for the umbrella brand encompassing Nutres, La Barra Verde and Cycling. This project aimet to convey a wellness and holistic lifestyle.

VITARA derives from the Latin 'Vita' (Life), incorporating an additional syllable for enhanced differentiation and phonetics. Accompanies the word 'CASA,' which evokes a sense of belonging, unity, and warmth, integrating both the group's brands and their customers.