MQL Generation
Year
2018
Company
Azterion
Categories
Inbound marketing
Content creation
Content creation
Context
Sertei is a B2B company focused on providing technology solutions in partnership with strategic allies like Microsoft Azure.
Strategy
- Design and writing of 6 whitepapers.
- Creation and optimization of LinkedIn and Google Ads campaigns for conversions on landing pages.
- Mailing automation with A/B testing implementation to optimize results.
Results
- +3,000 downloads achieved.
- Over 150 new MQLs generated in 6 months.
- -54% reduction in Cost per MQL, averaging $22 USD.